Listing Ads

Easy, automated way to increase listing visibility 

LISTING ADS, powered by Zeta Global, is a powerful, proven and affordable way to get a real estate listing in front of the right buyers at the right time. The solution automatically generates a digital ad with the property’s public remarks and photos, then displays the ad in the social media feed of highly targeted in-market buyers. 

How it works 

LISTING ADS identifies potential buyers who Zeta has identified as in-the-market for a new home in the listing’s location based on proprietary data signals including online content consumption, financial and other markers of intent. Based on the data input into the Paragon® or Paragon Connect MLS systems, an ad for the listing is automatically created, which can be previewed by the agent before it goes live. The ad is then served on potential buyers’ Facebook and Instagram feeds. 

Key features: 

■ Automatically generates ad with property photo and details from Paragon 

■ Provides an ad preview so agents can see the ad before it goes live 

■ Displays the ad to targeted buyers directly on their Facebook and Instagram feeds 

■ Enables agents to set the listing’s advertising campaign budget 

■ Optimizes ad description to maximize engagement using generative AI 

■ Complies with fair housing laws and disclosure requirements in each state 

LISTING ADS Dashboard 

After an ad campaign begins, agents can access the LISTING ADS Dashboard to view the following metrics in real time: 

■ The number of times the ad was displayed on screen 

■ The number of clicks 

■ Viewer reactions to the ad 

■ The number of times the ad was saved 

■ Number of times the ad was shared on social-media 

Why LISTING ADS? 

■ Affordable – agents can choose their campaign budget, starting with as little as $100 

■ Targeted – ads are displayed on social media sites of the right buyers 

■ Easy – agents simply sign up after inputting a listing into Paragon, then an ad is automatically generated and promoted on digital-media platforms

For more information: Support@sdmls.com