Listing Ads - FAQ

Who is Zeta Global?
– Zeta is a leading omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. Zeta empower our customers to target, connect and engage consumers through software that delivers personalized marketing across all addressable channels, including email, social media, web, chat, CTV and video, among others.

What is Listing Ads and what does it do?
– Listing Ads puts your property in front of the right buyers when they're ready to move. Using powerful proprietary data signals, including online behavior, financial indicators, and intent markers. Listing Ads pinpoints people actively searching for homes in your listing’s area. It’s a smart, cost-effective way to make sure your listings get seen by motivated buyers, not just browsers.

How much does Listing Ads cost?
– Promoting your listings just got easier and more affordable. SDMLS has seamlessly integrated Listing Ads directly into Paragon and Paragon Connect, so you can launch targeted advertising campaigns without ever leaving your MLS workspace. Even better? You can get started with a budget as low as $100, making it simple and cost-effective to reach serious buyers fast.

Do I need an Instagram or Facebook page to purchase Listing Ads?
– No, you do not. One benefit of using Listing Ads is Zeta Global takes care of managing Facebook and Instagram pages on your behalf.

Where do my ads display and can I find them on Facebook or Instagram?
– The ads are displayed on social media of your target audience as a Sponsored Post. You may or may not see the ads on our own feeds. However, you will be able to track the reach and engagement in real time using the Listing Ads insights dashboard.

How is it different from Share to Facebook?
– Boost your listing’s visibility on your terms. With Listing Ads, you’re in control. Set an affordable advertising budget that puts your property in front of the right buyers, right where they’re searching. Share to Facebook is a single post to the account login provided. 

Can I update the ad once it is live?
– If the primary photo or remarks have changed for the listing in Paragon, navigate to the Ad Dashboard and click "Refresh Ad". This will update the ad shown to potential buyers.

Who is Listing Ads for?
– Turn your listing data into powerful social media ads automatically. With just the information you’ve already entered into Paragon, Listing Ads creates ads that appear directly on the Facebook and Instagram feeds of potential buyers actively looking in your area. No extra steps, no guesswork, just smart, targeted exposure where it matters most. 

How do you calculate the number of people that are in the market to buy a home in my area?
– Zeta uses proprietary online behavioral signals, offline data and artificial intelligence to identify potential homebuyers in your listing's location.

Where can I sign up for Listing Ads?
– Effortless advertising, built right into your workflow. Listing Ads is seamlessly integrated into Paragon and Paragon Connect, making it easy to launch targeted campaigns without disrupting your routine. You’ll find it conveniently located in the Listing Maintenance section, where you manage your listings, when you need it.

What are the main benefits?
– Maximize your listing’s exposure without breaking the budget. Reach motivated buyers on Facebook and Instagram with targeted ads that boost your listing’s visibility all at a price that works for you.

What information is required by law to be included in my ad?
– State requirements vary across the United States. Listing Ads provides a tiered approach to present the most effective ad creative while ensuring compliance with state disclosure requirements. All Listing Ads created for listings contain the agent and brokerage name at a minimum. Additional requirements including phone number, license number, office address and license status are included as required.

How does Listing Ads comply with Facebook's sensitive category rules around housing?
– At Listing Ads, they are committed to fair housing practices and adhere strictly to Facebook's advertising guidelines for sensitive categories. Ad campaigns for housing are designed to reach diverse audiences without discrimination. We do not utilize targeting options based on age, gender, or zip code, ensuring our ads meet legal standards and promote inclusivity. The audience targeting for Listing Ads utilizes a dual approach, combining Zeta data with Facebook’s approved audiences. Zeta data, which includes demographic and behavioral insights, helps estimate the number of people actively seeking a new home. For the actual ad targeting on Facebook, we strictly adhere to approved guidelines, which permit location-based targeting but prohibit granularity at the zip code level. This ensures our strategies not only comply with fair housing regulations but also promote an inclusive ad reach.

Can I use Listing Ads for partial or unpublished listings?
– No, Listing Ads is available for Active or Published listings in Paragon and Paragon Connect. Your campaigns reach buyers when your property is market-ready. This ensures your ads are timely, targeted, and aligned with serious buyer interest.

Can I use Listing Ads for 2-4 Unit and rental listings?
– No, Listing Ads is currently available for Residential for sale listings only. Listing Ads is not available for any other listing class in Paragon (i.e - 2-4 Unit, Lot/Land, Rental/Lease, Commercial or Fractional Ownership).

As a SDMLS subscriber, can I use Listing Ads with other MLSs in southern California?
– No, Listing Ads is currently only available to SDMLS Paragon and Paragon Connect database for southern California.

What happens if my property sells before the start date or within a day after the ad starts?
– If your property sells, congratulations! Users can still become leads by clicking on the ad, viewing the listings and completing the lead form on your personalized CollabLink page. Please refer to Zeta Global's Refund Policy* for more details.        *San Diego MLS does not offer refunds for any reason, including dissatisfaction or accidental purchases. 

What support is available if I have issues with Listing Ads?
– Please contact SDMLS Support issues: Support@sdmls.com or call (858) 373-4010